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  • Uncommon sense, common nonsense: why some organisations consistently outperform others

Uncommon sense, common nonsense: why some organisations consistently outperform others

Book Info
Year: 2012
Language: English
ISBN: 1846686008,9781846686009,1846686024,9781846686023,9781847658210
TAG: Business
This is for managers who know that their organizations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies are little more than banal wish lists. It puts forward the notion that the application of uncommon sense—thinking or acting differently from other organizations in a way that makes unusual sense—is the secret to competitive success. Jules Goddard is a fellow of the Centre for Management Development at London Business School. Tony Eccles is a visiting professor of strategic management at Cass Business School, City University, London.

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