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Marketing

行为设计学(套装4册

The SAGE Handbook of Consumer Culture.

The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies,...

Dynamic Markov Bridges and Market Microstructure: Theory and Applications

IntroductionThis book undertakes a detailed construction of Dynamic Markov Bridges using a combination of theory and real-world applications to drive home important concepts and methodologies. In Part I, theory is developed using tools from stochastic filtering, partial differential equations, Markov processes, and their interpl...

AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots (1st Edition)

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It s...